TikTok tests in-app DM games

The emoji-based experience is available globally and mirrors similar engagement efforts from Threads and LinkedIn.  

By Andrew Hutchinson • April 1, 2026

70% of teens in Australia still access social media despite bans

Although a new report found that about 4.7 million teen social media accounts were removed, deactivated or restricted, children still had access to the apps.

By Andrew Hutchinson • April 1, 2026

Explore the Trendline➔

Top 5 stories from Social Media Today

A look at the recent top stories in social media and what they mean for marketers.

By Social Media Today staff

TikTok partners with Cameo on custom videos

Integrating the two apps should offer a new monetization pathway for creators and make it easier for fans to request personalized messages.

By Andrew Hutchinson • March 31, 2026

TikTok for Business introduces campaign to drive in-app shopping

The platform is looking to connect creators and brands with its expanding community of users who turn to the app for discovery and purchasing.

By Andrew Hutchinson • March 26, 2026

TikTok adds new ad placement options offering higher exposure

The updated promotional opportunities include Logo Takeover, TopReach and an expanded Pulse suite.

By Andrew Hutchinson • March 24, 2026

TikTok expands #BookTok bestseller lists across Europe and the UK

TikTok is also launching a new #BookTok label that can be added to books in stores.

By Andrew Hutchinson • March 19, 2026

TikTok introduces full-song Apple Music streams to app

Users can save played tracks to Your Music and add them directly to playlists.

By Andrew Hutchinson • March 11, 2026

TikTok showcases 8 women creators for Women’s History Month

The company said women including Brittany Wilson Isenhour, Gym Tan and Madison Humphrey were driving discussions in the app. 

By Andrew Hutchinson • March 9, 2026

Instagram, LinkedIn and Threads engagement declined in 2025

Facebook, Pinterest and TikTok rates increased slightly, while X post engagement grew significantly, according to a report from Buffer.

By Andrew Hutchinson • March 8, 2026

TikTok ad campaigns drive movie ticket purchases

Promotional performance in the app was significantly more effective than for traditional linear television advertising, according to new data from the company.

By Andrew Hutchinson • March 5, 2026

TikTok US users impacted by another problem at Oracle

Issues at a local data center in Ashburn, Virginia, led to more timeouts, errors and latency issues — and user speculation about government interference.

By Andrew Hutchinson • March 4, 2026

TikTok rules out using end-to-end message encryption

The app told the BBC that using that level of security would impede police investigations and said its stance sets it apart from rivals.

By Andrew Hutchinson • March 4, 2026

Almost half of US consumers use TikTok as a search engine

The app’s use as a discovery tool is rising as users turn to its short-form videos and personalized content to find information, according to research from Adobe.

By Andrew Hutchinson • March 2, 2026

TikTok publishes latest EU usage, enforcement data

The update provided insight into how the app dealt with information requests and moderation rules in the second half of 2025.

By Andrew Hutchinson • March 1, 2026

TikTok releases its 2026 Discover List

The sixth iteration of the app’s annual roundup highlighted 50 top creators across five categories. 

By Andrew Hutchinson • Feb. 25, 2026

TikTok expands its MLB partnership agreement

The multiyear deal builds on an existing agreement with the league and will offer exclusive in-app content, including highlights and insights.

By Andrew Hutchinson • Feb. 24, 2026

TikTok Shop Rolls Out New Tools Including Expanded Chatbot Access

Additional merchant features include an easier way to send out product samples and new Creator Picks tags.

By Andrew Hutchinson • Feb. 17, 2026

TikTok Joins European Advertising Standards Alliance

The move comes as the platform looks to reassure regulators that its business practices are aligned with wider regulatory expectations.

By Andrew Hutchinson • Feb. 17, 2026

TikTok Adds New Ad Types for Entertainment Marketers

Some new opportunities for streaming providers and entertainment brands. 

By Andrew Hutchinson • Feb. 12, 2026

TikTok Launches Local Feed in the US

TikTok U.S. brings its local content display to American users.

By Andrew Hutchinson • Feb. 11, 2026

ByteDance Launches Impressive New AI Video Generation Tool

The new AI video generator is producing better results than other rmodels. 

By Andrew Hutchinson • Feb. 9, 2026

TikTok Publishes New Guide to Effective Promotions

Some handy tips and pointers for getting the most out of new and existing tools.

By Andrew Hutchinson • Feb. 8, 2026

TikTok US Explains Privacy Policy Update

TikTok's new U.S. ownership recently sparked concerns with a privacy policy update. 

By Andrew Hutchinson • Feb. 8, 2026

TikTok Offers Enhanced Shops Promotion Program

TikTok's updated its co-funded promotion option to help drive more sales.

By Andrew Hutchinson • Feb. 5, 2026

2026 Social Media Benchmarks [Infographic]

The report looks at the latest engagement trends across the major social apps.

By Andrew Hutchinson • Feb. 2, 2026