EU regulators propose banning AI nudification apps

The legislation would prohibit any artificial image and video generation platform, including X’s Grok, from generating unauthorized, sexually explicit images.

By Andrew Hutchinson • March 29, 2026

X limits access to X Pro management app

The move limits use of the platform formerly known as TweetDeck to users paying for the company’s Premium+ tier.

By Andrew Hutchinson • March 29, 2026

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Top 5 stories from Social Media Today

A look at the recent top stories in social media and what they mean for marketers.

By Social Media Today staff

X loses lawsuit alleging advertisers’ boycott was politically motivated

A judge in Texas dismissed the case and ruled that the app failed to prove its case against the World Federation of Advertisers.

By Andrew Hutchinson • March 26, 2026

X announces, then retracts, updated revenue share incentives

The company first said it would give more weight to impressions from a user’s home region before owner Elon Musk canceled the plan following user dissent.

By Andrew Hutchinson • March 25, 2026

Elon Musk held liable for misleading investors ahead of Twitter acquisition

A federal jury in California has ordered the X owner to pay as much as $2.6 billion after ruling that he intentionally manipulated the platform’s share price.

By Andrew Hutchinson • March 22, 2026

X adds AI article summaries in-stream

Users will be able to press a button to get an AI-generated summary of the key points of any long-form article posted in the app. 

By Andrew Hutchinson • March 19, 2026

X adds comment downvotes to improve algorithmic ranking

The downvotes, which will only be available on post replies, will help X train its ranking algorithms.

By Andrew Hutchinson • March 19, 2026

X experiments with pre-share alerts for AI content

In-stream pop-ups could have a significant impact on reducing the spread of AI-generated misinformation. 

By Andrew Hutchinson • March 16, 2026

Teenagers sue X over AI-generated naked images

The lawsuit could lead to another potential penalty over X's controversial AI chatbot.

By Andrew Hutchinson • March 16, 2026

X adds simplified AI video generation from multiple images

Grok users will be able to generate video that incorporates up to seven input images. 

By Andrew Hutchinson • March 15, 2026

X commits to altering its verification program in EU

EU regulators have threatened X with penalties if it fails to provide clarity to users on its revised checkmark program. 

By Andrew Hutchinson • March 15, 2026

X shares data on women’s usage trends

In honor of International Women’s Day, the company shared the topics women were most engaged in, including an evolving interest in women’s sports.

By Andrew Hutchinson • March 9, 2026

More scrutiny for xAI’s Grok following racist remarks

The AI chatbot is under new regulatory investigation in the U.K. after users prompted it to roast certain people and groups using "unhinged mode.”

By Andrew Hutchinson • March 9, 2026

Instagram, LinkedIn and Threads engagement declined in 2025

Facebook, Pinterest and TikTok rates increased slightly, while X post engagement grew significantly, according to a report from Buffer.

By Andrew Hutchinson • March 8, 2026

X quietly adds option to block Grok from editing uploaded media

Available in post composer, the new toggle enables users to prevent the xAI tool from reimagining material added to the app.

By Andrew Hutchinson • March 8, 2026

X tests new ad format that includes product mention links

The app recently launched a small-scale trial that displays promotional calls-to-action beneath user posts mentioning product names.

By Andrew Hutchinson • March 8, 2026

X adds Grok-powered audio option to long-form articles

Users will now have the option to activate an in-stream listening button, which will prompt the xAI chatbot to read content to them while they scroll.

By Andrew Hutchinson • March 8, 2026

X introduces exclusive threads and other subscriber features

The update will allow creators to paywall certain posts as the app looks to enhance its overall subscription benefit options.

By Andrew Hutchinson • March 8, 2026

X gets rid of its popular night mode in-app setting

According to Nikita Bier, X’s head of product, users will now need to change their device settings to activate the feature.

By Andrew Hutchinson • March 5, 2026

xAI considers offering a free version of Grok Enterprise

The potential rollout would be available to companies with at least 50 employees, with the move suggesting that a paid business plan is on the horizon.  

By Andrew Hutchinson • March 4, 2026

X to take action against AI deepfakes of the Iran war

Nikita Bier, the platform’s head of product, said users who don’t add AI disclosures will be suspended from Creator Revenue Sharing for at least 90 days.  

By Andrew Hutchinson • March 3, 2026

X usage declined in the EU in the second half of 2025

The platform’s latest reporting showed a decline of nearly 15% since the first half of last year, though the company claims overall record numbers. 

By Andrew Hutchinson • March 3, 2026

X invites users to beta test X Chat app

The separate tool will function similarly to Meta’s Messenger and will be linked to users’ main accounts. 

By Andrew Hutchinson • March 3, 2026

X launches paid partnership labels for sponsored content

The new option is designed to provide additional transparency for brand partnerships and align the app with other social media platforms.

By Andrew Hutchinson • March 2, 2026

X tests experimental topic feed filter

The For You tab feature is designed to allow users to access a more focused version of their timelines, centered around chosen subject matter.

By Andrew Hutchinson • March 1, 2026