70% of teens in Australia still access social media despite bans

Although a new report found that about 4.7 million teen social media accounts were removed, deactivated or restricted, children still had access to the apps.

By Andrew Hutchinson • April 1, 2026

Meta highlights improvements to its ad serving program

The updated Adaptive Ranking Model will use less computing power to deliver more relevant ads and drive better return on ad spend.

By Andrew Hutchinson • March 31, 2026

Explore the Trendline➔

Top 5 stories from Social Media Today

A look at the recent top stories in social media and what they mean for marketers.

By Social Media Today staff

Meta shares new Facebook Content Monetization tips

Varying content types, focusing on original material and avoiding engagement bait can all lead to more rewards for creators.

By Andrew Hutchinson • March 30, 2026

Meta updates Edits with new fonts, templates and better search tools

Included in the latest round of features is an exclusive font based on the film “Dhurandhar The Revenge,” which was recently released worldwide.

By Andrew Hutchinson • March 29, 2026

Meta introduces new ad and discovery options at IAB NewFronts

Reels trending ads will be expanded and the Partnership Ads Hub will offer a redesigned layout and additional insights.

By Andrew Hutchinson • March 26, 2026

Meta’s Oversight Board warns against expanded rollout of community notes

The board said a crowd-sourced approach, which replaced the company’s third-party fact checking in the U.S., may not be safe in other regions.

By Andrew Hutchinson • March 26, 2026

Jury finds Meta and YouTube guilty of causing social media addiction

The plaintiff was awarded $6 million in damages following a California trial that focused on intentionally designed systems such as infinite scrolling.

By Andrew Hutchinson • March 25, 2026

Meta updates its Threads Marketing API

New features include supported App Ads to facilitate ad buys and Reply Moderation Tooling to provide more posting options in third-party platforms.

By Andrew Hutchinson • March 25, 2026

Meta adds more tools to help businesses drive in-app sales

The company announced a range of new in-app shopping updates at ShopTalk 2026.

By Andrew Hutchinson • March 24, 2026

Meta replaces moderation staff with AI, expands access to AI support bot

The company says that its AI systems are getting better at performing moderation tasks. 

By Andrew Hutchinson • March 19, 2026

Meta rolls out Manus AI assistance tools for marketers

Meta has added Manus, the AI agent platform it recently acquired, into several business elements.

By Andrew Hutchinson • March 18, 2026

Facebook looks to lure high-profile creators with new program

The program will see creators with large followings on other platforms paid a monthly rate to share the same content on Facebook.

By Andrew Hutchinson • March 18, 2026

Meta switches up its ad transparency labels in-stream

The change will reduce the presence of Meta's ad disclosure labels.

By Andrew Hutchinson • March 16, 2026

Meta switches to Comscore Markets data for auto ads

The change will provide more insight into local audiences and relative reach. 

By Andrew Hutchinson • March 16, 2026

Meta adds more measures to ensure original creators get credit

It's the latest step in Meta's efforts to develop strong relationships with original content creators, including by providing more recognition and opportunity.

By Andrew Hutchinson • March 15, 2026

Facebook adds AI-powered updates to Marketplace

New features include AI suggestions for listing summaries, prepaid shipping labels and AI-generated profile summaries.

By Andrew Hutchinson • March 12, 2026

Meta adds new scam protections to Facebook, WhatsApp and Messenger

The company also disabled more than 150,000 accounts associated with scam center networks following this year’s Joint Disruption Week.

By Andrew Hutchinson • March 11, 2026

Meta hikes ad prices in 6 countries

The company announced location-based increases ranging from 2% to 5% and said it would no longer be covering the cost of digital service taxes and other fees.

By Andrew Hutchinson • March 10, 2026

Facebook expands affiliate program to include brand links

The new self-serve feature allows creators to select from a range of relevant products and earn sales commissions from their Reels content.

By Andrew Hutchinson • March 10, 2026

Instagram, LinkedIn and Threads engagement declined in 2025

Facebook, Pinterest and TikTok rates increased slightly, while X post engagement grew significantly, according to a report from Buffer.

By Andrew Hutchinson • March 8, 2026

Meta updates Edits app with more creation tools

The company’s development team added video effects and improved the Ideas tab while also bringing in new text elements.

By Andrew Hutchinson • March 3, 2026

Meta tests shopping AI chatbot in US

The feature would allow users to request product recommendations, per Bloomberg, and is similar to functions being tested by Google and OpenAI.

By Andrew Hutchinson • March 3, 2026

Meta updates ad metrics to align with other platforms

The changes include simplified link-click attribution and new engagement metrics, which could impact how ad results are measured. 

By Andrew Hutchinson • March 3, 2026

Meta takes legal action against celeb-bait scammers

The new filings are part of a larger effort to protect users by taking stronger legal measures against scam activity.

By Andrew Hutchinson • Feb. 26, 2026

Meta Updates Marketing API To Align With Latest Ad Shifts

The changes will ensure that third-party ad management tools are aligned with Meta's metric focus. 

By Andrew Hutchinson • Feb. 19, 2026